Logo Made in Germany
presented by Logo BMWi
in cooperation with Logo AUMA
Key-Visual Beautyworld Middle East 2018

Beautyworld Middle East 2018

8 – 10 May 2018 – Dubai, U.A.E.

Meet 36 German companies

Welcome to the German Pavilion at Beautyworld Middle East!

The Largest International Trade Fair for Beauty Products, Hair, Fragrances and Wellbeing in the Middle East

8 – 10 May 2018
Dubai International Convention and Exhibition Centre
Dubai, U.A.E.

WELCOME to the German Pavilion, the GERMAN WINDOW of BEAUTY at Beautyworld Middle East 2018!

Germany - The Quality Country 
Made in Germany 
Committed to Excellence

The GERMAN PAVILION is sponsored by the German Federal Ministry for Economic Affairs and Energy (BMWi) in co-operation with the Association of the German Trade Fair Industry (AUMA) and supported by the German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW) and the Association of the German Cutlery and Houseware Industry (IVSH). Since the first event in 1996 German exhibitors are successfully participating in this international beauty show under the brand made in Germany. Again in 2018 the GERMAN PAVILION and its about 36 exhibitors are one of the highlights of Beautyworld Middle East. 

Germany - The Quality Country is presenting products designed at the leading edge of high technology, innovation, design, product safety and environmental consciousness. This "Five-Concepts-Strategy" does build the platform for cosmetic, toiletry & perfumery brands made in Germany. Consequently and based on a long tradition, they are among the most valuable brands with a world-wide reputation for its commitment to excellence. 

Already more than 2,000 years ago the Latin abbreviation SPA "Sanus Per Aquam" (healthy through water) was used for bath, wellness & health concepts when Roman soldiers crossed the Alps and came to Central Europe. For the recreation of the soldiers they did invent hot thermal spring water SPAs in the former Germania, among others and world famous until today in Baden-Baden or Wiesbaden (Germany). Lost in the Middle Age, the health and wellness concept was reinvented in the 19th century by the German parish priest Sebastian Kneipp.

Like "Eau de Cologne" created in Cologne (Germany) more than 200 years ago, well-known herbal extracts recipes or highly appreciated category brands of our industry were designed in Germany. The combination of history, innovation, high technology, consumer focus and environmental consciousness has lead to the pole position of the beauty & body care products made in Germany at global scale.

As a consequence of its high quality and safety concept, products made in Germany are increasingly appreciated by the consumers in Middle East, the G.C.C. countries, Iran, Africa, the Indian sub-continent and the C.I.S. German exports of beauty and body care products to these big global growth markets and especially to the G.C.C. countries are a permanent story of success.

Come in and find out in the GERMAN PAVILION the quality products and services "made in Germany".

Exhibitors at the German Pavilion


United Brands Marketing GmbH
Eyebrow pens
Booth number: S1-D36

JoCos GmbH
KERALOCK Root Touch-Up
Booth number: S1-D43

W. Pelz GmbH & Co. KG
Cotton Wool Products
Booth number: S1-E35

Herbacin cosmetic GmbH
Herbacin kamille Lip Balm
Booth number: S1-D35

Nutracosmetic GmbH
Booth number: S1-D27

Beurer GmbH
IPL Velvet Skin Pro
Booth number: S1-D50

View all German exhibitors and products

News & Innovations

sen7 style
Our latest refillable fragrance atomizer with 7,5ml capacity and in an amazing variety of colours. | Further reading

Babylu Diaper Cream
The babies, due to feces and urine in the diaper area are especially exposed to dematitis, which may cause the deaper dermatitis. The components that support healing wounds, contained in Babylu Diaper Cream prevent wounds, protect and condition baby skin in the diaper area. Zink oxide, lanolin, m... | Further reading

Edelweiss® Whitening Pearl
Edelweiss ® Whitening Pearl Day Gel Edelweiss ® Whitening Pearl Day Cream Edelweiss ® Whitening Pearl Night Cream Whitening and Anti- Aging A firework of luxury and natural ingredients boosts your skin to a satiny white complexion with latest state of the art technology and... | Further reading

News & Innovations
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Life Cosmetics LLC
Booth number: S1-C36