Beautyworld Middle East 2025German Exhibitors Schwan Cosmetics International GmbH

Schwan Cosmetics International GmbH

Booth number: S2-B25
www.schwancosmetics.com

About us

Schwan Cosmetics - THE POWER OF MINDFUL BEAUTY 

Schwan Cosmetics is a private-label producer for many of the world’s most-known color cosmetics brands. We work in close collaboration and partnership with our customers to design a cosmetic line that reflects their brand identity, down to the smallest detail. With over 3,100 employees at nine production sites around the world, we offer a wide selection of innovative, high-performance, and sustainable textures, unlimited colors, and individual packaging solutions.  

Schwan Cosmetics' Headquarter in Heroldsberg

Schwan Cosmetics' Production

Schwan Cosmetics' Color Lab

Schwan Cosmetics Pow(d)er Paint Lip Color

Schwan Cosmetics BrowPros

Address

Schwan Cosmetics International GmbH
Schwanweg 1
90562 Heroldsberg
Germany

E-mail: contact@schwancosmetics.com
Phone:  +49 911 567-0
Internet: www.schwancosmetics.com

Contact person:

Corinna Zeidler
Director Brand Management
E-mail: corinna.zeidler@schwancosmetics.com

Products & Services

Cosmetics & Skincare

We offer a wide selection of innovative, high-performance and sustainable textures, unlimited colors and individual packaging designs. Solutions that are perfectly tailored to you and your target group.

The ESSENCE of WOOD – Nature´s touch in every stroke

"The essence of wood" captures the fundamental nature and core characteristics of wood, embodying its inherent qualities, spirit, and rustic charm.

This promotion offers products for every application area, each designed to evoke the warmth and naturalness associated with wood. The connection to nature is evident in every item, ensuring that each stroke or application carries the finesse of nature’s delicate touch, resulting in a more harmonious and authentic outcome.

the Essence of Wood

Black is the new Black

Schwan Cosmetics' new intense black liquid eyeliner ALLNIGHT is designed for up to 30 hours wear and bold black intensity, it is a next-generation evolution in eyeliner innovation. 

ALLNIGHT delivers a silky matte finish, designed to make a long-lasting bold statement from day to night without fading - balancing extreme pigment intensity and longevity.
ALLNIGHT is a highly customizable turnkey makeup solution. It is available for customers to individualize to their specific requirements with various applicator tip options, as well as five ready-to-personalize packaging formats.

Black is the new Black - ALLNIGHT

Schwan FLX-Technology

Schwan Cosmetics is supporting its customers' transition to more ecological packaging materials with the introduction of new, styrene and ABS-free packaging materials to facilitate a seamless shift before certain materials face EU restrictions.

The packaging materials move centers on the company's patent-pending FLX-TECHNOLOGY, a high-performance solution that replaces traditional ABS or styrenics with readily recyclable PET and PP. The material, designed for cosmetic pencils, offers beauty brands a future-proof drop-in solution that protects even volatile formulations without sacrificing aesthetics or cost.

Schwan FLX-Technology

better than bare - SURVIVE2

Schwan Cosmetics' moisturizing hero - fresh & aqualight. The lightweight formula easily lines & fills lips while providing a soft, buildable color. A high amount of water combined with glycerin offers a moisturizing feeling. The interaction of natural thickeners, colorants and staining pigments deliver super staying power, without leaving unpleasant leftovers on your lips. Smudge-proof, transferproof, won‘t feather or bleed.

better than bare - SURVIVE2

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