What if there was a place that could change everything you thought you knew about hair?
A place where the future of hairdressing has already begun, where hair is not simply cut or coloured, but lives, breathes, and grows.

Imagine haircare that means more than outer beauty. It is the deep feeling of health, the gentle power of healing within every strand, the flow of energy in every movement, and the radiance that blooms from within. It is entering a world where every touch carries meaning, every technique is born from knowledge, and every result is made to last.

Welcome to the most sustainable and unique hairdressing concept in the world, where true transformation begins within, becomes visible in the hair, and creates beauty that grows, evolves, and lives with you.

ORGÆNIC Lifestyle, headquartered in Dresden – Germany, has been shaping the hairdressing industry internationally since 1994. Created by hairdressers, for hairdressers. Built on German precision and enriched with global experience, the company has grown organically into a group that unites luxurious salons, leading academies, bespoke product developments, and patented techniques into the most unique and healthy hairdressing concept in the world.

Today, the group encompasses five academies in Germany, Italy, and Dubai (Emirates Woman-April 2025 – publ. by Motivate Media Group) with over 2,500 annual participants, six salons, three in partnership, as well as 18 proprietary brands and more than 289 partner salons across Europe and the Middle East.

Under the guiding principle ORGÆNIC transformation, pure, genuine hair longevity – ORGÆNIC Lifestyle pursues beauty that emerges from within and flows outward. Hair, body, and soul are seen as inseparable. When the inside is healthy, the outside can flourish. True hair quality begins in the balance of the scalp, in the rhythm of one’s own nature, and in a state where body and mind exist in harmony.

It is a company where ancient science and timeless wisdom blend seamlessly with modern technology and world-class hairdressing. This unique fusion creates an environment that champions wealth and the natural beauty of hair, promoting harmony, vitality, and positive energy.

The combination of precise craftsmanship, individually tailored designs, and nature-connected methods, inspired by Ayurvedic principles, goes far beyond aesthetics. Every technique, every detail, and every product are created with the intention to preserve the hair’s natural vitality, maintain its health, and ensure its beauty endures.

The patented ORGÆNIC Haircutting technique embodies this philosophy to perfection. It respects the hair’s internal structure and movement, creating forms that evolve instead of ageing – bringing hair, body, and soul into alignment.

The company is led by Petra Brockmann and Thomas Brockmann-Knödler, visionaries and pioneers in the global hairdressing and beauty industries. With decades of experience, they continually develop innovative, efficient, and sustainable services, products, and locations. Deeply customer-focused and driven by a shared vision for the future, they embody the belief that only the best is good enough.

ORGÆNIC Lifestyle’s presence is deeply connected to its vision: to inspire through powerful energy and a shared belief in what is to come. This presence brings light, positivity, and intention to every future relationship, every salon, and every creative endeavor. It stands as a beacon for transformation, not only in the way hair looks, but in the way it feels and lives over time.

With a strong international footprint in Europe and the Middle East, ORGÆNIC Lifestyle continues to inspire, expand, and set new benchmarks in holistic, high-level hairdressing. Everywhere it appears, it carries the same unmistakable signature: a fusion of masterful artistry, global knowledge, and a deep commitment to authentic, health-focused beauty.

Here, transformation becomes more than a change in appearance. It becomes a living process that strengthens hair from within, restores balance to body and soul, and creates beauty that is tangible, visible, and built to last.

SENSENA

My German Pavilion